Case Studies › Valicit

B2B Marketplaces & Procurement

The Procurement Platform Brands Actually Bid For

Techdots built Valicit's core reverse-marketplace from scratch — a B2B platform where brands validate product demand by listing supply opportunities and qualified buyers compete for contracts. We engineered the bidding engine, verification workflows, and real-time contract negotiation tooling that makes the model viable at scale.

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Valicit

B2B Marketplaces & Procurement

3.2x

Increase in bid-to-contract conversion

68%

Reduction in supplier onboarding time

$4.1M

GMV processed in first 6 months post-launch

16 weeks

timeline

This engagement is best for

B2B marketplaces that need custom bid or auction mechanics

Procurement platforms managing multi-party contract workflows

SaaS founders validating supply-demand models before scaling

Brands or distributors digitizing supplier sourcing and vetting

The Transformation

Before & After

Before

✕ Brands had no structured channel to validate real buyer demand before committing to production runs

✕ Supplier discovery happened over email and trade show introductions with no audit trail

✕ Buyer qualification was entirely manual, creating compliance risk and slow deal cycles

✕ There was no mechanism to run competitive bids or compare supplier terms at scale

✕ Contract handoffs happened offline, causing version confusion and delayed closes

After

✓ Brands can publish product listings and receive qualified bids within 48 hours of going live

✓ Buyer onboarding and credential verification is fully automated with configurable compliance rules

✓ Competitive bidding drives 3.2x better conversion from initial interest to signed contract

✓ All negotiation history, term sheets, and contract versions are tracked in a single audit log

✓ The platform self-manages dispute resolution workflows, cutting ops team involvement by over half

What We Built

Deliverables & Scope

Every item below was chosen because it directly addressed a business bottleneck — not because it was technically interesting.

Reverse-auction bidding engine with configurable bid windows, reserve thresholds, and auto-ranking by weighted criteria

Brand dashboard for product listing management, demand signal analytics, and bid pipeline tracking

Buyer verification pipeline with document upload, credential checks, and staged approval states

Real-time contract negotiation workspace with version-controlled term sheets and e-signature integration

Admin control panel for marketplace ops — fee configuration, dispute management, and listing moderation

Notification and alerting system (email + in-app) for bid events, contract milestones, and compliance deadlines

ROI Logic

Why This Generated
Real Business Value

Valicit's model only works if brands trust that bids represent real, qualified demand — and if buyers trust the listing inventory is legitimate. By automating verification on both sides and making the bidding process transparent and auditable, Techdots reduced the friction that kills B2B marketplace flywheels early. The result was faster time-to-first-contract for new brands and higher repeat bid rates from verified buyers, compounding GMV growth without proportional ops headcount growth.

Key Outcomes

3.2x

Increase in bid-to-contract conversion

68%

Reduction in supplier onboarding time

$4.1M

GMV processed in first 6 months post-launch

Why It Worked

The Decisions That
Made the Difference

Good execution matters. But the right early decisions matter more.

We designed the bidding engine around configurable rules rather than hard-coded logic, letting Valicit tune auction parameters per category without engineering involvement

Buyer verification was built as a state machine with well-defined approval stages, making compliance audits straightforward and reducing legal review overhead

We co-located real-time bid notifications with the negotiation workspace so buyers never had to context-switch between tools during active deal cycles

The admin panel was built early and treated as a first-class product, giving Valicit's ops team leverage to manage disputes and edge cases without developer intervention

Tech Stack

AWS (ECS + RDS + S3)

Integrations

Stripe Connect (split payments and marketplace fee collection) DocuSign (e-signature for contract execution) Persona (KYB/identity verification for buyer onboarding) SendGrid (transactional email and bid alert notifications) Twilio (SMS alerts for time-sensitive bid windows)

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