Case Studies › HomelyCare
Healthtech & Digital Health

From spreadsheets to a care marketplace that scales

Techdots built HomelyCare's entire two-sided marketplace — a platform where families post care needs, caregivers apply and get vetted, and bookings, background checks, and payments all happen without manual intervention. The result is a compliant, scalable healthtech product that removed the operations bottleneck sitting between families and quality home care.

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HomelyCare
Healthtech & Digital Health
68%
Faster caregiver placement
3.2x
Growth in monthly bookings within 90 days of launch
$0 manual ops
Background checks and payments fully automated
16 weeks
timeline
This engagement is best for
Healthtech startups building regulated marketplaces
Care economy platforms needing compliance and payments built in
Founders replacing a manual matching or brokerage process
Companies operating two-sided supply and demand at regional or national scale
The Transformation

Before & After

Before
✕ Caregiver matching was done manually over email and phone, creating multi-day delays
✕ Background check requests were submitted by hand through a third-party portal, with no tracking
✕ Families had no visibility into caregiver credentials, availability, or reviews before booking
✕ Payments were collected outside the platform via bank transfer, creating reconciliation nightmares
✕ There was no caregiver onboarding funnel — supply was thin and inconsistently vetted
After
✓ Families browse verified caregiver profiles and confirm a booking in under 10 minutes
✓ Background checks trigger automatically on caregiver signup and complete within 24 hours
✓ Integrated scheduling shows real-time caregiver availability with recurring booking support
✓ Stripe Connect handles split payments, automatic payouts, and dispute resolution
✓ Caregiver supply grew 2.8x in the first quarter post-launch due to a streamlined onboarding flow
What We Built

Deliverables & Scope

Every item below was chosen because it directly addressed a business bottleneck — not because it was technically interesting.

01
Two-sided marketplace with separate family and caregiver portals, role-based access, and distinct onboarding flows
02
Caregiver profile system with credential uploads, license verification, and structured availability calendars
03
Automated background check pipeline integrated with Checkr — triggered on signup, status surfaced in the admin dashboard
04
Stripe Connect integration for split payments, variable platform fees, caregiver payouts, and refund workflows
05
Booking and scheduling engine supporting one-time and recurring care sessions with conflict detection and SMS/email reminders
06
Admin dashboard for the HomelyCare ops team — flagging disputes, reviewing new caregiver applications, and monitoring platform health metrics
ROI Logic

Why This Generated
Real Business Value

Every hour the HomelyCare team spent manually vetting, matching, and chasing payments was an hour not spent on growth. By automating the compliance and transaction layer, Techdots turned a high-touch service operation into a self-serve platform — dramatically lowering the cost per booking while increasing the speed families could access care. The marketplace model also created network effects: more caregivers meant shorter matching times, which drove family retention and referrals.

Key Outcomes
68%
Faster caregiver placement
3.2x
Growth in monthly bookings within 90 days of launch
$0 manual ops
Background checks and payments fully automated
Why It Worked

The Decisions That
Made the Difference

Good execution matters. But the right early decisions matter more.

01
We prioritized the caregiver onboarding funnel first — supply-side quality is what families judge the platform on, so we built that trust layer before optimizing demand
02
Compliance was designed in, not bolted on — Checkr and document verification were part of the core data model, not a later integration
03
Stripe Connect was chosen over simpler payment approaches specifically because it handles the legal complexity of marketplace payouts at scale without HomelyCare holding funds
04
We built the admin dashboard in parallel with the public platform so the HomelyCare team could operate and intervene from day one, not after launch
Tech Stack
Ruby on Rails React.js PostgreSQL Redis AWS (EC2, S3, RDS)
Integrations
Checkr (background checks) Stripe Connect (split payments and caregiver payouts) Twilio (SMS booking reminders and alerts) SendGrid (transactional email) Google Maps API (caregiver proximity search and service area filtering)
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