Case Studies › Amplifyd

Creator Economy & Influencer Marketing

From Spreadsheets to a Live Creator Marketplace

Techdots built Amplifyd's influencer marketplace from the ground up — an AI-powered platform where brands discover, vet, and activate content creators without the back-and-forth of traditional agency workflows. We shipped the matching engine, campaign management suite, and automated payout infrastructure that turned a manual process into a self-serve product brands could run independently.

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Amplifyd

Creator Economy & Influencer Marketing

40K+

Creators onboarded at launch

3.8x

Faster campaign matching vs. manual outreach

62%

Reduction in time-to-first-post for brands

20 weeks

timeline

This engagement is best for

Marketplace startups needing a two-sided platform built fast

Marketing platforms wanting AI-driven personalization and matching

Creator economy businesses managing payouts and compliance at scale

Brands or agencies replacing manual influencer outreach with software

The Transformation

Before & After

Before

✕ Influencer discovery was done manually through Instagram searches and spreadsheet tracking

✕ No standardized vetting process — brand safety checks relied on gut feel and follower counts alone

✕ Campaign briefs were emailed as PDFs with no structured approval or revision workflow

✕ Payments to creators involved manual bank transfers and inconsistent invoicing

✕ No performance data in one place — brands pulled metrics from multiple social platforms by hand

After

✓ Brands discover and filter from 40,000+ verified creators in seconds using AI-ranked recommendations

✓ Automated brand-safety scoring pulls public content signals and engagement quality before a brief is sent

✓ Structured campaign workspace handles briefs, revisions, approvals, and content submissions in one flow

✓ Creator payouts processed automatically on campaign completion via Stripe Connect with tax form generation

✓ Unified analytics dashboard aggregates reach, engagement, and conversion data across Instagram, TikTok, and YouTube

What We Built

Deliverables & Scope

Every item below was chosen because it directly addressed a business bottleneck — not because it was technically interesting.

AI matching engine using creator profile embeddings and brand objective inputs to rank fit scores in real time

Two-sided onboarding flows — brand self-serve signup with campaign wizard and creator profile builder with social account linking via OAuth

Campaign management module with brief builder, content review queue, versioned revision threads, and approval gates

Stripe Connect integration for creator payouts, tiered commission splits, and W-9/tax document collection

Unified analytics pipeline aggregating post-level performance data from Instagram Graph API, TikTok for Business API, and YouTube Data API

Admin portal for Amplifyd's ops team with creator moderation tools, dispute resolution workflows, and platform-level reporting

ROI Logic

Why This Generated
Real Business Value

Amplifyd's core value proposition — faster, smarter influencer activation — only becomes defensible when matching quality and campaign velocity are automated. By replacing email chains and spreadsheets with a structured product, brands saw time-to-first-post drop by 62%, directly compressing the cost-per-campaign and making repeat usage sticky. The payout automation alone eliminated a full-time ops role that would have been needed to process creator payments manually at scale.

Key Outcomes

40K+

Creators onboarded at launch

3.8x

Faster campaign matching vs. manual outreach

62%

Reduction in time-to-first-post for brands

Why It Worked

The Decisions That
Made the Difference

Good execution matters. But the right early decisions matter more.

We scoped the MVP tightly around the core transaction — brand posts brief, creator applies, content gets approved, payment releases — and deferred social features until after launch

The AI matching layer was built on creator content embeddings rather than follower count alone, which produced noticeably better brand-creator fit from day one and became a real differentiator

Stripe Connect was chosen early to handle split payouts, identity verification, and tax compliance in one integration rather than bolting on a payout tool post-launch

Close collaboration with Amplifyd's founding team on the creator onboarding UX reduced drop-off during sign-up and meant the platform launched with high-quality, complete creator profiles rather than sparse placeholders

Tech Stack

AWS (ECS + RDS + S3)

Integrations

Stripe Connect (payouts, identity verification, tax docs) Instagram Graph API (post metrics, follower data, content pull) TikTok for Business API (campaign analytics, creator stats) YouTube Data API (channel performance, video-level engagement) OpenAI Embeddings API (creator-brand semantic matching)

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