Case Studies › BeeRoll

Creator Economy & Marketplaces

From Spreadsheets to a Scalable Creator Marketplace

BeeRoll was manually matching brands with UGC creators over email and DMs — a process that broke down past a handful of concurrent campaigns. Techdots designed and built a full two-sided marketplace with structured campaign briefs, creator discovery, video submission pipelines, and automated Stripe Connect payouts. The result is a platform that handles hundreds of simultaneous brand-creator engagements without coordinator overhead.

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BeeRoll

Creator Economy & Marketplaces

3,200+

Creators onboarded in first 90 days

68%

Reduction in campaign turnaround time

4.1x

Increase in brand repeat booking rate

16 weeks

timeline

This engagement is best for

Marketplaces managing high-volume, multi-party transactions

Creator economy platforms needing vetted talent pipelines

Brands running recurring UGC or influencer content programs

Startups replacing manual ops workflows with product infrastructure

The Transformation

Before & After

Before

✕ Campaigns were managed in Google Sheets and Notion, creating version control chaos across the team

✕ Creators submitted videos via Google Drive links with no standardized review or approval flow

✕ Brand payments were processed manually via PayPal with no escrow or dispute resolution

✕ No creator discovery — brand coordinators hand-picked creators from a personal contact list

✕ No analytics — brands had no visibility into submission rates, revision cycles, or content performance

After

✓ Brands self-serve campaign briefs with structured creative requirements, budget ranges, and deadlines

✓ Creators apply through a gated onboarding flow with portfolio review and niche tagging

✓ Video submissions go through a multi-stage review pipeline with inline feedback and revision requests

✓ Stripe Connect handles escrow, milestone releases, and creator payouts automatically

✓ Brands get a real-time campaign dashboard showing submission status, approval rates, and spend pacing

What We Built

Deliverables & Scope

Every item below was chosen because it directly addressed a business bottleneck — not because it was technically interesting.

Two-sided marketplace with separate brand and creator portals, role-based access, and distinct onboarding flows

Campaign brief builder with structured fields for content format, platform target, usage rights, and deliverable count

Creator discovery engine with niche taxonomy, portfolio scoring, and smart matching based on brand brief attributes

Multi-stage video submission pipeline with status tracking, timestamped feedback threads, and revision cycle limits

Stripe Connect integration with escrow holds on campaign creation and automated split payouts on content approval

Brand analytics dashboard showing campaign-level submission funnels, approval rates, average revision count, and creator performance scores

ROI Logic

Why This Generated
Real Business Value

By replacing manual coordination with a structured platform, BeeRoll cut the cost-per-campaign from coordinator time by over 60% and enabled the team to scale concurrent campaigns without adding headcount. Automated escrow and payouts removed the biggest creator trust barrier, which directly drove the 4x improvement in repeat brand bookings — the primary revenue lever for a marketplace model.

Key Outcomes

3,200+

Creators onboarded in first 90 days

68%

Reduction in campaign turnaround time

4.1x

Increase in brand repeat booking rate

Why It Worked

The Decisions That
Made the Difference

Good execution matters. But the right early decisions matter more.

We built the creator onboarding flow before the brand side — ensuring supply quality before driving demand, which is the most common marketplace sequencing mistake

Stripe Connect escrow was non-negotiable from day one: creator trust collapses without guaranteed payment, and brand trust collapses without protected spend

The campaign brief builder was designed with structured fields rather than free-form text, which made automated creator matching tractable and reduced brief misinterpretation

We shipped a lightweight internal ops dashboard alongside the public product so the BeeRoll team could handle edge cases without engineering support

Tech Stack

AWS S3

Integrations

Stripe Connect (escrow, payouts, identity verification) Mux (video upload, transcoding, and streaming) SendGrid (transactional email and campaign status notifications) Segment (event tracking and brand analytics pipeline)

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